A Guide to Building a Powerful Identity and Marketing Strategy - AIA Business of Architecture Panel Discussion
The recent AIA Business of Architecture event left us buzzing with excitement as we witnessed a fantastic turnout for our panel discussion on ‘A Guide to Building A Powerful Identity And Marketing Strategy.’
What made the event even more special was that it marked the first-ever all-female international women panel, led by the dynamic Nora Hoxha as the moderator and featuring Jing Lauengco as my co-panelist.
The discussion revolved around unraveling the mysteries of building a powerful identity and crafting an effective marketing strategy in the competitive world of architecture.
Nora Hoxha, Co-Chair of the Women In Architecture AIA Cleveland, initiated the Business of Architecture with a vision to empower architecture firm owners with essential business knowledge.
The aim is to equip them with the tools necessary to not only survive but thrive in the industry.
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