A Guide to Building a Powerful Identity and Marketing Strategy - AIA Business of Architecture Panel Discussion
- 4 min read
- January 30, 2024
The recent AIA Business of Architecture event left us buzzing with excitement as we witnessed a fantastic turnout for our panel discussion on ‘A Guide to Building A Powerful Identity And Marketing Strategy.’
What made the event even more special was that it marked the first-ever all-female international women panel, led by the dynamic Nora Hoxha as the moderator and featuring Jing Lauengco as my co-panelist.
![Left to Right: Jing Lauengco, Aya Shlachter, and Nora Hoxha](https://mgsglobalgroup.com/wp-content/uploads/2024/02/1705948304678.jpg)
Panel Highlights
The discussion revolved around unraveling the mysteries of building a powerful identity and crafting an effective marketing strategy in the competitive world of architecture.
Nora Hoxha, Co-Chair of the Women In Architecture AIA Cleveland, initiated the Business of Architecture with a vision to empower architecture firm owners with essential business knowledge.
The aim is to equip them with the tools necessary to not only survive but thrive in the industry.
![panel discussion at the AIA Business of Architecture](https://mgsglobalgroup.com/wp-content/uploads/2024/02/1705948304461.jpg)
Personal Insights
![AIA Business of Architecture Panel Discussion on A Guide to Building A Powerful Identity And Marketing Strategy.'](https://mgsglobalgroup.com/wp-content/uploads/2024/02/1705948304789-752x1024.jpg)
Event Recap
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![aya shlachter byline](https://mgsglobalgroup.com/wp-content/uploads/2023/02/BYLINE-2.png)